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The skincare brand is reportedly the first pharmacy dermocosmetics brand in the Kenvue portfolio in Central Europe.
September 17, 2024
By: Lianna Albrizio
Aveeno is now available in 12 Central European markets.
In a LinkedIn post, the company thanked the cross-functional teams for helping to set the foundation for Aveeno to become the “next global megabrand for sensitive skin in Europe.”
Aveeno is reportedly the first pharmacy dermocosmetics brand in the Kenvue portfolio in Central Europe. Aveeno has 75 years of oat science in dermatology, and a dermatologist-recommended brand for eczema-prone skin in the US, Canada and UK.
By launching Aveeno exclusively in pharmacies, the brand says it’s leveraging the partnership with health care professionals to ensure consumers receive the “best possible consultation and care” for their individual sensitive skin needs.
Aveeno experts will be present at the European Academy of Dermatology and Venereology in Amsterdam, according to reports.
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